Since I took a marketing class in college, I've always been fascinated with the concept of branding. According to the Merriam-Webster dictionary, branding is defined as "the promoting of a product or service by identifying it with a particular brand". We know the companies and their brands just by looking at a logo - Nike, Polo, Pepsi, Marlboro, Budweiser, Mercedes Benz - we can identify any of them by their respective logos. In politics, we've never seen a better job of branding than Obama did two years ago with his "O".
The below video provides a fascinating analysis of the branding of Obama, in 2008 through today, analyzing both the positive and negative effects of the branding. Whether you're interested in politics or business, this video is worth the eight minutes.