In various Niagara Times posts over the past month, comments have periodically touched on the hiring of a Public Information Officer by Niagara County. While many of the comments have been negative, we believe that this is a good move, as long as members of the Niagara County Legislature do not view this hiring as a "shield" from the media and the public, as some critics have expressed a concern with.
What can be gained her far outweighs the expense. The new PIO, Christian Peck, has a solid marketing background, something that every organization can use more of. He appointment does not appear to be political, also a very good sign.
We've heard that the county has instituted a Canadian marketing effort and a marketing campaign to show off our abundance of fresh water to water-starved states. We say the more marketing efforts the better. In today's global economy, we're not only competing with the Southeast and Southwest parts of the United States, we're competing with Far East and other areas.
Of course, there are the handful of idiots that would prefer to see the county fall flat on its face with every waking day, but that's a story for another time. We say good luck to Peck.