I don't know why the article below from the US&J caught my attention today regarding a little spat between a concrete company and the YWCA. I think this interests me because I can't make up my mind if I agree with the YWCA that it's probably offensive or with the owner who says it was tongue and cheek.
LOCKPORT: American Concrete billboard stirs controversy
By Joyce Milesfirstname.lastname@example.org
Lockport Union-Sun & Journal
— A business owner is standing his ground, and the women in his family are standing with him, after a YWCA of Niagara official charged his company’s advertising is gender insensitive.
Richfield Street-based American Concrete had a new billboard erected Monday on West Avenue. Over the image of a wrapped gift, the solicitous catchline, “Wife need new shoes?” is accompanied by the American Concrete logo and a greeting, “Happy Holidays.”
The humorous inference to “cement shoes” or “concrete shoes” as a method of doing away with one’s wife is at the heart of the controversy.
What company owner Kevin McCabe sees as risqué spoof, YWCA Executive Director Kathleen Granchelli condemned as ignorant.
“I’m sure it was considered to be a joke, or something cute, but with the number of fatalities we see in the domestic violence field, it’s not a joke,” Granchelli said Thursday. “It’s in very poor taste.”
No, it’s not, countered McCabe.
“I think the mainstream understands it,” he said. “It’s unfortunate that some people are reading much more into it than they should.”
Read the whole article at: http://www.niagara-gazette.com/local/gnnlocalnews_story_320020911.html